
Pee in the shower! Save Environment! Save Water! Start this first step as an environmentalist! Now, would you be contributing to this noble cause?
Brazilians are urged to save water ~ by urinating in the shower. This is being advertised all over the country through various humorous TV ads.
The group behind this is Brazilian environmental group SOS Mata Atlantica. According to this group, if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
Though the issue of saving environment is a serious one, the group uses humor to persuade people to reduce flushes. Television ads show cartoons of dancers, sportsmen and even aliens relieving themselves while showering in order to avoid flushing.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
Now would you be contributing to this noble cause?
The group behind this is Brazilian environmental group SOS Mata Atlantica. According to this group, if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
Though the issue of saving environment is a serious one, the group uses humor to persuade people to reduce flushes. Television ads show cartoons of dancers, sportsmen and even aliens relieving themselves while showering in order to avoid flushing.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
Now would you be contributing to this noble cause?

